This past Saturday, Peter Brant’s “more society and less celebrity” Bridgehampton Polo Club set the stage for week two of the Monty Waterbury Cup challenge between Certified and the Heathcote teams. NBA Star Kris Humphries who was sans his fiancée Kim Kardashian, threw out the first ball onto the CIRCA Championship Field while Jonathan Cheban, Michael Wudyka, AJ Carter, Todd Rome and Jill Zarin schmoozed from the sidelines lounging under the Blue Star Jets VIP Tent.
Kris, the 7th “K” of the Kardashian clan, (Mom Kris, Kim, Kourtney, Khloe, Kendall and Kylie) admitted he was, “excited to get married. I know I’m ready and I found the one.” Meanwhile, Kim was cross-country and celebrated at Mel B’s (Scary Spice) baby shower. The free agent and his Queen of Reality TV are scheduled to tie the knot with TV cameras rolling, in Montecito, California, August 20, 2011.
According to Shamine Abas PR and company, when it comes to the 15th anniversary season of the BH Polo club, the goal is to go more “exclusive” with the guest list.
Why? Polo enthusiasts are hoping the tighter guest lists will put more focus on the matches.
Exclusivity seems to be the trend this season out East, with more VIP estates popping up alongside restaurant and club establishments. Georgica Restaurant and Lounge is going into its third successful summer season and hosts weekly invitation-only events at their private East Hampton estate. Georgica’s owner, Antonio Fuccio, said, “We take care of our celebrity and VIP clients when they are in the Hamptons, so the logical extension is our Hamptons estate.” Kelly Brady, partner of Brandsway Creative and head of the publicity team for Georgica, added, “Our Hamptons estate enables us…to provide optimal accommodations for our guests. It can be very challenging to find hotels in the Hamptons, either they are sold out or just not up to par. Having a place in the Hamptons to house your VIPs makes the summer more successful for all partied involved.” EMM Group’s SL East (Formally Lily Pond) in East Hampton has “The Estate” in Sag Harbor. This season, ShadowPR is behind the brand and the power lists. The Estate recently celebrated the July Fourth weekend with Kirstie Alley, Victoria’s Secret Supermodel Alessandra Ambrosio and Kellan Lutz. Fingerprint Communications is behind the Axe brand this season. Axe Lounge in Southampton is celebrating a successful third consecutive season. Matt Shendell, President of Paige Management, said, “This summer we want to give our dedicated guests a unique experience.” The Paige Estate is Shendell’s answer to exclusivity for VIP guests. Rosario Dawson and her entourage recently stayed there earlier this month.
If there is one PR Company that is instantly synonymous with exclusivity it’s Peggy Siegal. For the past three decades, Siegal has created movie, event and brand buzz with her super exclusive, invitation-only red carpet events and movie premieres. In fact, the PR powerhouse just co-hosted with Warner Brothers a premiere screening of “The Best Romantic Comedy of the Summer” called Crazy, Stupid, Love. The film boasts an all-star cast with Steve Carell, Julianne Moore, Emma Stone and Ryan Gosling. Guests who made the list at the Goosecreek Estate in Wainscott included “Royal Pain’s” Mark Feuerstein, Bob Balaban, Martha Plimpton, Patrick McMullan, Beth Landman and Alejandro Santo Domingo. Before the film started, Siegal, who was celebrating a birthday, encouraged guests to “grab a piece of my cake” on the way out. It’s possible Siegal’s birthday wish came true; the film grossed $19.1 million this past opening weekend.
Gina Glickman Giordan is a TV Host, News Correspondent, Executive Producer and founder of GMG Entertainment. Watch Giordan’s exclusive celebrity interviews and event-life coverage series, “In The Mixx,” on People Magazine TV, Hamptons Magazine TV, Dan’s Tube and www.InTheMixxShow.com.